2 years of social
media campaigning
Concept · Design ·
Social ·
Strategy ·
Digital ·
Print
52 programs, 1 website. With HE2B, we developed a strategic approach to inform as many prospective students as possible about the programs and values of this school across 10 campuses.
To personalize the HE2B institute and communicate in a relaxed tone, we introduced Poulpy, the new school mascot, who was quickly catapulted to Community Manager of its social networks.
To address the questions of each target group, the website was divided into two distinct sections—one for prospective students and the other for their parents.
A new, dynamic, and recognizable graphic universe now serves to decorate the HE2B booth at various exhibitions.
Finally, we have populated the social networks with relevant information presented in a modern and relaxed tone.
Since the beginning of this project in 2022, we have successfully guided our audience through the various course options, but also discussed the values of HE2B and encouraged discovering the energetic atmosphere on its campuses.
Even Poulpy now finds himself short of arms to respond to all the new interactions generated by the campaigns on social networks.
