Lyreco
Solutions and products
Design ·
Strategy ·
Emailing
Solutions and products
for every business!
Design ·
Strategy ·
Emailing
Lyreco, a market leader in office supplies and work solutions, asked us to optimise its transactional e-mail funnel.
The project involved rewriting 32 emails with a new tone of voice, redesigning the message graphics and building a new transaction funnel.
Finally, integrating the new content into a design system, enabling our customer to operate with complete autonomy in the 42 countries where it is present.
To achieve this objective, our PM was able to set up an efficient modus operandi between the various departments at our customer's site, to avoid excessive information overload, while involving all the parties concerned in the best possible way.
