What do we do
@ Hilarious?
Global Communication creation and conception
Looking for creative campaigns that really leave a mark?
We make you part of the process and brainstorm with you for unique results.
Digital strategy
Consider us as your compass that points towards the definition of your digital presence, using your objectives and your brand values as guiding stars.
In order to build your brand strategy, we’ll go through different steps: benchmark and competitive analysis, study of your targets, analysis of your current communication and opportunities for evolution. Then, we evaluate the objectives of your communication and the means to be put in place to achieve them. In application, this can include, for example: this covers the implementation of your social media strategy, your field activation strategy, your client acquisition strategy and a striking inbound marketing strategy, as well as a reflection on the return on investment of your products and/or services.
Brand image and branding
We get it, the brand image, that’s you.
For example, this covers the implementation of your social media strategy, your field activation strategy, your client acquisition strategy and a striking inbound marketing strategy, as well as a reflection on the return on investment of your products and/or services. To achieve this, we start by organizing a workshop that will allow us to understand your expectations, your values and your needs. It will lead to a moodboard that will give an atmosphere to your brand. Once this step is done, we move on to several proposals of pencil drawings and after your selection, we put your logo on the drawing board. A graphic charter to perfect the whole thing and that's it! Your brand is now unique and stands out from the competition.
UX/UI
Remember the time when Beyoncé Knowles was just one of the members of Destiny’s Child?
Yeah, that’s how long we’ve been tracking developments in user behaviour across screens! More than 20 years! Nowadays, over 70% of traffic takes place on Smartphones and the rules from 2 years ago have now become obsolete. We guide you in the design of digital interfaces and innovative and practical client experiences. Our skills in web design and understanding the user journey on digital allow us to better anticipate the future needs of your audience to optimise the effectiveness of your digital presence.
This has a considerable influence on the click-through rate of an e-commerce site, or client engagement on a showcase site or the conversion rate of a competition site. For us, this expertise is just as important as technical development. We have the entire Jakob Nielsen collection for best practices and we take part in the AWWWARDS, the OFF and KIKK festival and other conferences every year. And not only for the free drinks.
Content strategy
Content strategy helps to establish your positioning on specific themes.
It offers you attractive, authentic and understandable content.
Deployment of a relevant content strategy ensures coherence across all communication formats: website, social media, etc. It also means delivering the right content to your target, in the right format, at the right time.
Thought also goes into being more legible for search engines, generating qualified traffic to your website so that the user has access to the appropriate content.
Web Application
Since Hilarious began in 2012, we have been developing bespoke .Net applications.
Our team is principally composed of analyst programmers who create platforms, intranet style solutions, transactional sites and various web applications for our clients.
Static web application, dynamic web application, competition type web application, transactional type web application, e-commerce type web application , portal web application.
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Internet site creation
Wij zijn trots op ons vermogen om een complete en flexibele coaching aan te bieden bij de creatie van websites en de ontwikkeling van digitale applicaties (web en mobiel).
Wij realiseren de site van a tot z, met inbegrip van de grafische conceptie, content, animaties, paginaovergangen, HTML-integratie, back-development, set-up van uw hosting, veiligheid en onderhoud. Een en ander garandeert de duurzaamheid van uw project tegenover de ontwikkelingen van de browsers.
Design & Graphic design
From the very beginning, we create a unique and strong graphic concept!
It is a dazzling balancing act between the graphics, the type-setting, handling the images, the shapes and the space without forgetting the importance of the words and the meaning of the text. We look for different methods to design the unique, strong and flexible graphic style that your brand needs to be memorable and relevant. We think about each and every format and we take care of the overall identity. This expertise also includes packaging and designing brochures, leaflets and point-of-sale material.
Animated video
Trivia time! Did you know that the human attention span is approximately 8 seconds and that 65% of the population possesses visual memory?
That’s why video is such a powerful and effective communication tool, especially with millennials. Consumption of short videos on Smartphones exploded by 300% in 2020.
We put all our creativity into imagining efficient storytelling for all kinds of content and for every format.
We produce clear and attractive animation to capture the attention of your audience.
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Social Media
Use of social media is the closest and most engaging method of communication that exists.
Onze doelstelling is gekwalificeerd verkeer naar uw digitaal, ‘fygitaal’ of verkooppunt te genereren, door uw doelgroep te lokken via aangepaste content. Een en ander begint met een analyse, de selectie van relevante supports, creativiteit, het opstellen van een specifieke planning en de follow-up van de performance-indicators om uw actie op de sociale media te beheersen.
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Contests & Gamification
Since 2012, we have developed a hundred game mechanics!
We advise you in order to achieve your communication objectives in an original way! The game promotes commitment and motivation, the desire to go all the way! Whether it's an activation to raise awareness, to promote a product, an event or in an educational approach, let users focus on a positive experience in a continuous and effective way! Intended for a wide audience, the game builds consumer loyalty without being intrusive, generates viral marketing and collects data. In addition to playing a positive effect on your brand image, it is an excellent means of loyalty.
We have designed more than 500 custom digital activations with original mechanics, during which participants spent an average of 2.5 minutes in our client's universe. Such a long interaction with a brand is very difficult to achieve with other types of campaigns.
Proximus, Cofidis, Toyota, or the Italian Tourist Office have already trusted us by adopting gamification. Don't hesitate to take the plunge!
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Experiences and interaction
We have developed around one hundred game mechanisms since 2012!
How about them apples, Hasbro! We can advise you on how to reach your communication goals in an original way. Games are conducive to engagement and motivation, the desire to go all the way. And they’re simply so much fun, too!
Whether the activation is for awareness-raising, to promote a product or event, or an educational approach, allow your users to focus on a positive experience in an ongoing and effective manner! Intended for a broad public, games encourage consumer loyalty without intrusiveness, generating viral marketing and data collection. In addition to its positive effect on your brand image, it is an excellent means to generating brand loyalty.
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Emailing campaign
Emailing is the best way to reach your audience. Just ask Reonel Ramones and Onel de Guzman.
The figures prove this on condition that the frequency of sending is managed well, that you offer interesting content and have a subject line that always arouses interest.
The html layout that is specific to emails is a technique that is in constant development and we have mastered it for a number of years, even before Hilarious. It goes without saying that the emails display correctly on a desktop, tablet or smartphone! The user sees a perfect newsletter, whether on Gmail or Outlook, Hotmail, Yahoo, etc… That is our business. We carry out email campaigns with all the necessary attention to detail.
We offer AbTesting, tailor-made copy, efficient CTAs...
We have equal expertise with Adobe Campaign, Splio or MailChimp and can adapt to your needs.
We take charge of the management of your database(s), hosting and maintaining them or not. You decide in order to have a database that is always up to date.
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Online advertising
We do not recommend reproducing the advertising of the past in the modern context.
It doesn’t make much sense because the objectives are not the same. Online advertising has a different target. A campaign is a coherent set of actions and creations that can make a brand, a product or a service attractive in the eyes of your potential (and existing) clients.
We also take charge of adapting existing material into specific digital formats by creating impactful animations with a particular focus towards the CTA.
Our objective is to make you visible to your audience, to stand out from the competition and perform commercially. How? Strong skills in storytelling (curious and quirky), video shoots (production and post-production) and digital (montage, adaptation, broadcast).
3D
We work with 3D as a format for our brand image and website creations.
With more freedom and depth than a traditional image, 3D gives a realistic finish and its own palette. We juggle between all the creative steps related to 3D design to respond to all the requirements of a project.
