Equal Brussels
Single Parents,
Concept · Design ·
Social ·
Print ·
Digital
Single Parents,
Not Alone
Concept · Design ·
Social ·
Print ·
Digital
With Equal Brussels, we explored the issue of inclusivity in the Brussels region. The mission: to inform 65,000 single-parent families about available support and raise awareness among citizens about the challenges of single parenthood.
Being a single parent... means doubling up, all the time. Whether it’s about education, schooling, or extracurricular activities, the single parent fills two roles in one.
From this perspective, we portrayed the typical day of a single parent.
A 360° trompe-l'œil campaign, featuring apparently identical parents who turn out to be the same person.
A beautiful curtain call for this campaign, with a key victory in the 'Products and Services' category at the 25th edition of the Video Experience Day.
