Recruitment campaign.
Concept · Design · Social · Digital · Landing Page
A collaboration with a school that trains tomorrow’s creative minds! The brief: a campaign for awareness and conversion on social networks to achieve registration goals for the 2024/2025 academic year.
"Thanks to CAD, your ideas come to life."
A straightforward claim that we used in combination with a meticulously prepared consumer insight to inspire a series of 3 videos—one for each artistic section of CAD. These videos enabled us to reach our audience on social networks and engage them to sign up for the school’s information programs.
The objective of this campaign was clear: to find the right audience on social media, inform them, attract them, and encourage them to sign up for information sessions on a dedicated landing page.
Mission accomplished: classes are full for the start of the 2024 academic year!
