Expertise

FROM IDEATO IMPACT.

Loyalty platforms, games and experiences that ask your audience to do something rather than watch. And the campaigns, websites and content that carry them.

WHAT WE CAN DO FOR YOUR BRAND.

Six ways to turn an audience into a relationship. Each one is proven by a delivered project.

Loyalty platforms and benefit programmes

Give your customers reasons to come back.

A universe, an identity and a calendar of moments: contests, gifts, content, exclusive events, gathered on one platform that you run with us.

For whom: Brands that already have customers and want to keep them.
When: Your benefits exist but go unnoticed, or a programme is running out of steam.
What we deliver: Strategy and concept · Platform identity · Game and reward mechanics · Activation calendar · Newsletter and social

The proof

Proximus for You

Proximus

Games, contests and gamification

Get people to take part rather than watch.

A tailor-made game, with storytelling that sounds like you and a mechanic that serves one precise goal: inform, qualify, bring back. Designed, drawn and developed in-house, tested mobile-first.

For whom: A brand, an institution or a media outlet that wants participation, not just reach.
When: A launch, an awareness campaign, data collection, a season to animate.
What we deliver: Concept and script · Art direction and 3D · Development · Rules and prize management · Participation measurement

The proof

Fost Plus

Cofidis

Proximus

Activations and phygital experiences

The field and digital tell the same story.

An experience that starts on site and continues online, or the other way round: a quiz played by four in a car, a story box scanned under the tree, a 3D DJ hunt. The audience’s gesture is the heart of the device.

For whom: Brands that meet their audience in real life: store, festival, event, roadshow.
When: A launch to bring to life, a sponsorship to activate, a season to inhabit.
What we deliver: Concept · Customer journey · Physical and digital device · Video and 3D production · Social activation

The proof

360° campaigns, social and content

One idea, everywhere your audience is.

Video, social media, out-of-home, print, landing page, with an editorial line and a tone that hold for two years, not just one wave.

For whom: Marketing and communications teams that need to raise awareness, recruit or convince.
When: An intake to fill, a product to launch, a cause to carry, a community to animate over time.
What we deliver: Strategy and insight · Creative concept · Video and motion production · Social media and paid · Print and out-of-home

The proof

HE2B

Equal Brussels

CAD

Lumos

Websites, platforms and emailing

Built to convert, delivered to last.

From showcase site to bespoke platform, from transactional email to monthly newsletter: tested on the email clients and screens that matter, delivered with a design system your teams run on their own.

For whom: Brands whose website, app or emails do part of the commercial work.
When: A website to rebuild, an email funnel to rewrite, a platform to build, newsletters to produce every month in several languages.
What we deliver: UX/UI · Web development · Design system · Emailing and banners · Maintenance

The proof

Identity and design

A brand people recognise. And remember.

A positioning, then an identity: logo, guidelines, graphic universe, tone of voice, all the way to the mascot that becomes community manager. Substance before style, always.

For whom: A brand, a programme or a school that must be recognised at first glance.
When: An identity to create or refresh, a graphic universe to set before a campaign, a mascot to bring to life.
What we deliver: Positioning · Visual identity · Brand guidelines · Art direction · Illustration and 3D

The proof

Proximus for You

HE2B

Lyreco

Questions

BEFORE WESTART TALKING.

What kind of projects does Hilarious take on?

Loyalty platforms and benefit programmes, games and contests, activations in the field and online, 360° campaigns, websites and emailings, and the identity work that comes before them. The common thread: getting an audience to take part rather than watch.

What is the difference between a contest and a loyalty platform?

A contest creates a peak of participation around one moment. A loyalty platform creates recurring moments: it gathers benefits, games and content in a lasting universe, so customers come back. We do both, and the first often feeds the second.

Do you develop in-house?

Yes. Strategy, creative, design, development and motion are all in the team, with a dedicated PM as your single point of contact. That is what lets us test a game on a smartphone within the first weeks and keep deadlines.

How do you measure results?

By the behaviour we set out to encourage: participations, time spent, data collected, sign-ups, returns. Participation measures engagement; loyalty is verified over time, with your repeat-usage data.

Which languages and markets?

French, Dutch and English, for Belgian and European clients. Our emailings are produced every month in around ten countries, each in its own language.

Loyalty platforms & brand experiences

A STORY TO LIVE.REASONS TO RETURN.

We create loyalty platforms that combine storytelling, games and experiences to nurture the relationship between your brand and its customers.

Explore our approach

A BOND IS NOT PROCLAIMED.IT IS EARNED.

So let’s play, together.