Stay visible, in all circumstances!
Concept · Design · Social · Digital · Landing Page
We hit the ground running when Lumos, the award-winning inventor and manufacturer of bicycle helmets, commissioned us for a Drive To Store campaign.
Trendy, smart, and connected, the Lumos Ultra E-Bike helmet has many strengths to convince. We decided to highlight its main benefit - safety. With a simple yet effective slogan addressed to all cyclists: 'Get Noticed!
The atmosphere of our commercial brings us to rush hour in the middle of autumn. And for good reason, as it is precisely under these conditions that we filmed a 100% homemade spot. The storytelling focuses on the cyclist's visibility when equipped with a Lumos helmet.
In the dealer network, inquiries about Lumos helmets visibly increased in the weeks following the campaign.
Expertise involved
The challenge
Send cyclists to retailers for a helmet with many strengths, by choosing the right one.
Our answer
One argument, safety, a simple line, and a 100% in-house film shot in autumn at rush hour, where visibility matters.
What we keep
Across the retailer network, information requests about Lumos helmets visibly increased in the weeks following the campaign.
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