Human
We treat people as people, not as KPIs: the client, their audience, the team. We call before we are called, and we say no when what is asked would do harm.
The agency
SERIOUSABOUT WORK.HAPPYAT HEART.
We are Hilarious. An independent communications agency in Brussels, bringing strategy, creativity and technology together since 2012.
We ask questions. We challenge ideas. We team up with you to create experiences that generate emotion and serve your objectives.
Our mission
Hilarious helps brands act. We clarify their challenges and turn them into experiences that get their audience to take part, games, loyalty platforms, activations and campaigns, to move from attention to attachment. With care, pleasure and high standards.
WHAT WE STAND FOR,NO CORPORATE SPEAK.
Professional
Flawless on execution, which is what allows us to be free on tone. A promised date is kept, an unverified figure never goes out.
Ethical
We say no to briefs that make us uncomfortable, and we own it. The first meeting is for asking questions, not for presenting.
Funny
Humour is our signature, not an accessory. It aims at a truth, not a like. If the team does not enjoy making it, the audience will not enjoy living it.
Tech-lucid
AI as a tool, never a gadget nor a threat. We try what we do not know yet, and we are the ones who sign what goes out, not the tool.
THE STRONGEST BRANDS ARE THE ONES THAT BUILD REAL CONNECTIONS WITH THEIR AUDIENCE.
*That is what Hilarious does.
Method
TAILOR-MADE, COLLABORATIVE,IN-HOUSE.
CARE
Before any project: the relationship.
With our clients, with their audience, and among ourselves.
FEEL
Emotion is what creates engagement.
A brand that creates no emotion stays one option among others, never a choice.
ENGAGE
Connect an audience to a brand, actively.
A game, a gesture, a participation: the relationship starts when the audience does something.
THREE RULES THAT NEVER CHANGE.
Every client is unique
We adapt to your needs, not the other way round. We listen while challenging your processes and goals.
Co-construction
A fluid collaboration, adjusted continuously to optimise results.
Dedicated PM, all in-house
One point of contact. Transparent information flow. Full control of the chain, from brief to delivery.
« No brief is ever executed literally. »
Commitment
WHAT WE PROMISE,AND KEEP.
Challenge with kindness
We question every brief to maximise its impact. Never for the pleasure of contradicting.
Think whole ecosystem
No isolated game. Every mechanic is part of building a real customer journey.
Total transparency
On results. On failures. On successes. Everything gets said.
HILARIOUS IN A FEW FIGURES…
They trusted us with a game, a platform or a campaign: Proximus, L’Oréal Luxe, Toyota, Bic, Lyreco, Cofidis, Fost Plus, HE2B, CAD, Equal Brussels, Lumos.
2012Founded in Brussels
100%Independent, no group, no network
1One point of contact: a dedicated PM per project
FR · NL · ENThree working languages, emailings delivered in eleven countries
Questions
BEFORE WESTART TALKING.
Who is Hilarious?
An independent communications agency founded in 2012 in Brussels and led by its co-founder Audry Van Essche. It designs loyalty platforms, games, activations and campaigns for brands such as Proximus, L’Oréal Luxe, Toyota and Bic, with an in-house team covering strategy, creative, design and development.
Where are you based?
In Brussels, Rue Jules Cockx 10, in Auderghem. Our clients are in Belgium and across Europe, and we produce in French, Dutch and English.
What does a first meeting look like?
We listen, we ask questions, and we leave with a clear challenge rather than a brief to execute. An audience, a goal and a deadline are enough to start the conversation.