Participation
Encourage customers to discover and use your brand’s benefits.
What we do
A STORY TO LIVE.REASONS TO RETURN.
We create loyalty platforms that combine storytelling, games and experiences to nurture the relationship between your brand and its customers.
Let’s talk about your loyalty projectLoyalty platforms & brand experiences
WHAT DO YOU WANTTO GROW?
Repeat visits
Create regular moments that give customers a reason to return.
Relationships
Bring your brand’s personality to life beyond a transaction.
In practice · Proximus for You
BRING BENEFITSTO LIFE.
The challenge
Inform, excite and activate customers around benefits they may not know about.
Our response
A shared identity and universe for contests, gifts, events and customer benefits.
What seven years prove
14 million participations and an average of 1 min 45 sec of voluntary attention, with no media spend.
Method
A PLATFORM.A RELATIONSHIP TO NURTURE.
Participation measures engagement. Loyalty needs to be assessed over time, using your repeat-usage and customer-relationship data.
The expertise behind the experienceDefine
Your audiences, desired behaviours and indicators.
Tell a story
A story unique to your brand, with a consistent universe and mechanics.
Bring it to life
An accessible experience, an activation calendar and regular moments to return.
Learn
Observe participation and returning users to refine the experiences.
Questions
BEFORE WESTART TALKING.
Can you develop an existing programme?
An existing programme can be the starting point: clarify its story, make benefits easier to understand or create new recurring experiences. Our first conversation defines what needs to evolve.
Do we need a complete brief?
No. An audience, a challenge and an optional timeline are enough to start. We then define objectives and scope together.
How do we choose the right indicators?
Start with the desired behaviour: discovering benefits, participating, returning or using a service. Assess results against the initial objectives without confusing engagement with loyalty.
For marketing & communications teams
WHAT IF CUSTOMERS WANTED TO COME BACK?
Tell us which behaviour you want to encourage. Your initial brief will help us discuss your audience, objectives and scope.
Prefer to email us directly?
curious@hilarious.be