Single Parents, Not Alone
Concept · Design · Social · Print · Digital
With Equal Brussels, we explored the issue of inclusivity in the Brussels region. The mission: to inform 65,000 single-parent families about available support and raise awareness among citizens about the challenges of single parenthood.
Being a single parent... means doubling up, all the time. Whether it’s about education, schooling, or extracurricular activities, the single parent fills two roles in one.
From this perspective, we portrayed the typical day of a single parent.
A 360° trompe-l'œil campaign, featuring apparently identical parents who turn out to be the same person.
A beautiful curtain call for this campaign, with a key victory in the 'Products and Services' category at the 25th edition of the Video Experience Day.
Expertise involved
The challenge
Inform 65,000 single-parent families about available support and raise citizens’ awareness of single parenthood in the Brussels region.
Our answer
One angle: being a single parent means doubling up, all the time. Two seemingly identical parents who turn out to be one person, across video, print, social and digital.
What we keep
An award in the Products and Services category at the 25th Video Experience Day.
In the same vein
