Supporter Academy
Concept · Graphic Design & Development · 3D Design · Responsive Platform · Social Media
Check out one of the most ambitious cases of our agency Grand masters. Our client, Cofidis, sought a year-long digital activation concept to introduce their brand and values to online users. The objective was to engage users through digital activation, field activation and various events in 2019-2020.
To achieve this, we invented an EgaM: e for digital, gam-e for competitions and m for magazine.
We implemented a strategy bad-ass plan based on the expectations of the target group regarding specific gains , with content revolving around stories and anecdotes.
We reflected on the UX/UI , prioritizing smartphone use with an optimized navigation structure. We designed a graphic atmosphere that would immerse fans in a world entirely dedicated to cycling.
We envisioned a dedicated space in the house for a cycling enthusiast to indulge their passion for their bike. This interactive room would transform and evolve throughout the year, adapting its appearance to align with the contests and prizes being offered.
The challenge
Make the brand and its values known to online users, echoing field campaigns, throughout the 2019-2020 season.
Our answer
An EgaM, between e-magazine and contest, designed mobile-first, with stories and anecdotes and an interactive room devoted to the passion for cycling.
What we keep
One of the agency’s most ambitious projects, with a device that evolved for a year at the pace of the contests.
In the same vein
ONE MORE GOOD IDEA.
Loyalty platforms & brand experiences
A STORY TO LIVE.REASONS TO RETURN.
We create loyalty platforms that combine storytelling, games and experiences to nurture the relationship between your brand and its customers.
Explore our approach