Real Devils, eight months with the Red Devils
Concept · Branding · Launch · Gamification · Football · Conversation · Fieldactivation · Print · Digital
Proximus Sponsoring gave us an exciting mission: to captivate Red Devils fans through all media platforms for 8 months!
Proximus, a brand connected to the passion of the fans and the Red Devils team.
Following an outstanding performance at the World Cup in Brazil, fans had high hopes for even greater achievements at the Euro 2016 in France. This time, the ultimate goal was reaching the finals... in Paris!
With the powerful slogan "Meeting in Paris" Proximus captured the aspirations of fans, players, and Belgian supporters alike: to see the Devils in the Euro 2016 finals.
To bring this vision to life, we devised a comprehensive 360° campaign spanning from November to June!
This project was filled with amusing anecdotes and memorable moments:
A big thank you to Proximus for this amazing experience with the Devils and the fans.
The challenge
Thrill Red Devils fans for eight months, on every medium, in the run-up to Euro 2016.
Our answer
A line that says what everyone hopes, “See you in Paris”, and a 360° campaign with field activation, gamification, print and digital.
What we keep
An eight-month project that produced all kinds of unusual stories with the fans.
In the same vein
ONE MORE GOOD IDEA.
Loyalty platforms & brand experiences
A STORY TO LIVE.REASONS TO RETURN.
We create loyalty platforms that combine storytelling, games and experiences to nurture the relationship between your brand and its customers.
Explore our approach