Swan Lake, the game experience
Concept · Graphic Design & Development · Responsive Website
Come on in, make yourself comfortable and get ready to experience play the Swan Lake on water! In order to win over the hearts and minds of Proximus customers, we invited them into the universe of master Tchaikovsky through a truly unique digital experience, based on an original graphic atmosphere and personalized gamification.
Our team really pushed the boundaries with this digital concept, mixing up information and gameplay while immersing participants into the heart of the Swan Lake Ballet. Using their binoculars, participants had to gradually zoom in to find small clues that would help them to answer the questions.
This unique gamification strategy and immersive experience aimed to awaken the interests arts & culture. It was fully integrated into the "Enjoy" platform, which we created to reward customers with interactive, fun and informative content.
Expertise involved
The challenge
Encourage Proximus customers to enter a contest by letting them discover an original graphic universe and tailor-made gamification.
Our answer
An instructive, unique experience: with binoculars in hand, the player zooms into the ballet with every right answer to find the final clue. Integrated into the Enjoy! platform.
What we keep
Gamification that sparked interest in ballet culture, in a hushed, musical atmosphere.
In the same vein
ONE MORE GOOD IDEA.
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