Sorting is smurfly important!
Concept · Design · Gamification · Digital
What goes in the blue bag, and what does not, ultimately? What happens to my waste?
These are questions that the majority of citizens ask, and to which the public agency FOST PLUS wanted to provide answers.
In a gamification campaign, we featured our friends The Smurfs to help sort out participants' knowledge about the contents of the blue bag.
With interactive storytelling in a dynamic game, we managed to engage, inform, and raise awareness among all players, from 7 to 77 years old, about the challenges of sorting and recycling.
The counter is still ticking, but already today, several intermunicipalities are using the campaign to raise local awareness about sorting and recycling.
Expertise involved
The challenge
Answer the questions everyone asks: what goes in the blue bag, and what happens to my waste?
Our answer
Interactive storytelling with the Smurfs in a dynamic game, to engage, inform and raise awareness among players aged 7 to 77.
What we keep
The counter is still running, and several intermunicipal bodies use the campaign to raise local awareness of sorting and recycling.
In the same vein
ONE MORE GOOD IDEA.
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